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From data to decisions: the business case with AI

Customer experience creates value. Most CX leaders know it. Few manage to prove it in the language an investment committee demands. That gap, between…

When
Monday, October 26 · 15:00
Where
2026 15:00, Las Condes
Entel, Costanera Sur 2760, 7550692 Las Condes, Región Metropolitana
Price
Free
Organizer
Centro de Experiencias y Servicios UAI
From data to decisions: the business case with AI

Customer experience creates value. Most CX leaders know it. Few manage to prove it in the language an investment committee demands. That gap, between the conviction of experience teams and the financial evidence senior management asks for, explains why so many valuable initiatives are left without budget in LATAM. The problem is rarely the methodology. It is the translation. Experience teams speak in satisfaction, effort and recommendation. Boards decide in margin, turnover, conversion and portfolio recovery. As long as those two conversations do not happen in the same language, experience will continue to be treated as an expense and not as an investment. This workshop provides the framework to close that gap. Over four hours, participants work on a real dataset provided by the facilitator. We all start from the same base and focus on what defines the result: turning experience data into a business case that withstands the scrutiny of a board. The workshop uses Artificial Intelligence as an analysis tool to speed up that work. On the shared dataset, participants classify voice

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